Always Look At The Brand Side Of Life
Branding Services For Remarkable Musicians
Why branding matters
Becoming an artist manager revealed a harsh truth: many record labels pigeonhole artists into three archetypes—the Boy/Girl Next Door (think Ed Sheeran, Taylor Swift), the Sexy Popstar (Britney Spears, Christina Aguilera, Miley Cyrus), or the Rebel/Freak (Billie Eilish, Nirvana). Some transcend these boundaries, but most are trapped, leading to mental health struggles and unsustainable careers.
But real art, and authentic artist brands, thrive on humanity, creativity, and purpose. They are not confined to one dimension but are edgy, outspoken, and artistic. They stand for a cause, make bold statements, exude attitude, avoid the mundane, and maintain an air of mystery. Dutch artists like Anouk, Froukje, Spinvis, and Eefje de Visser enjoy long, successful careers because they have character. They have a brand.
In an era of digitization, transparency, and accessibility through social media, people crave genuine connections. They want to be part of something meaningful, to belong to a community that reflects their values and life challenges.
Introducing Always Look At The Brand Side Of Life. The step-by-step process delves into your identity, helping you articulate it through words and imagery, and making it actionable. Your brand is your behavior—on stage and off.
Our inside-out approach is personal, creative, and empowering. I want YOU to grasp the essence of branding and equip you with the skills and tools to elevate your brand. The world needs more remarkable artists. My mission is to help artists confidently follow their North Star and to create a distinct artist brand that resonates with people that need what only you can do.
Services
Check out the branding services below or request a custom project to build a remarkable artist brand.
Brand Book
We work during 6 to 10 creative brainstorming sessions to better understand your distinct personality, artistic vision, and target audience. We develop a deeply personal brand strategy from the inside out that brings focus and edginess to your artist brand. After the sessions, you will have a digital brand book that will give you all the tools to build your artist brand, make it come alive, and empower other creative professionals to deliver better work for you.
Develop your distinct artistic identity.
Brand Audit
During 1-2 intensive sessions, we analyze your current brand by walking through all your main brand touchpoints. These include your press kit, socials, website, live performance, streaming platforms, collaborations, partners, and more, We assess your brand's strengths, discuss its points for improvement, and develop a trajectory of what to focus on next with clear priorities and action points to elevate your artist brand. Together we know more.
Understand your current artist brand.
I've been teaching music entrepreneurship, and artist branding courses for 7+ years in Dutch Higher Music Education. Available workshop topics include branding strategy (who are you as an artist?) and brand building workshops that work on a personal, artistic and purpose-full approach to branding your press kit, social media, live performance, and more.
Learn to brand like a brand specialist.