Always Look At The Brand Side Of Life

COACH

Empowering artists

EDUCATOR

Funding tomorrows (live-) music

Paying it forward

FUNDRAISER

BRAND POSSIBILIST

Creating remarkable artist brands

Why branding matters

Becoming an artist manager revealed a harsh truth: many record labels pigeonhole artists into easy-to-consume and one-dimensional stereotypes, like "the girl next door". With how they treated artists like Britney Spears as flashing warning signs, I'm here to make sure artists learn to build remarkable brands based on their real personalities, visions, and dreams.

Great art and authentic artists thrive on humanity, creativity, and purpose. Thelonious Monk said it best "“A genius is the one most like himself.”. True artists are not confined to one dimension but are edgy, outspoken, and artistic. They stand for a cause, make bold statements, exude attitude, avoid the mundane, and maintain an air of mystery. They have character. They have a brand.

Why work together? My inside-out approach is deeply personal, creative, and empowering. I want YOU to grasp the essence of branding and equip you with the skills and tools to elevate your brand. The world needs more remarkable artists. My mission is to help artists confidently follow their North Star and to create a distinct artist brand that resonates with people that need what only you can do.

Branding Services

Check out the branding services below or request a custom project to build a remarkable artist brand.

During 1-2 intensive sessions, we analyze your current brand by walking through all your main brand touchpoints. These include your press kit, socials, website, live performance, streaming platforms, collaborations, and more, We assess your brand's strengths, discuss its points for improvement, and develop a trajectory of what to focus on next with clear priorities and action points to elevate your artist brand. Together we know more.

Understand your current artist brand.

We work during 6 to 10 creative brainstorming sessions to develop a deeply personal brand strategy from the inside out that brings focus and edginess to your artist brand. After the sessions, you will have a digital brand book that will give you all the tools to build your artist brand, make it come alive, and empower other creative professionals to deliver better work for you.

Develop your distinct artistic identity.