Always Look At The Brand Side Of Life

COACH

Empowering artists

EDUCATOR

Funding tomorrows (live-) music

Paying it forward

FUNDRAISER

BRAND POSSIBILIST

Creatinq remarkable artist brands

Why branding matters?

Branding comes even before your marketing and is so much more than designing a logo, color palette, or brand voice. It's the truly deep and self-reflective work of discovering who you are, and the creative ability to express that with focus and edginess. Filling your music, marketing, and way of interacting with people with more personality will help you stand out. Furthermore, it will make promoting yourself a fun and creative process. And yes, even something you can do with integrity. Being yourself out loud will make the right people notice you and care about you. It's realizing that it's okay not to be for everybody. Let that insight set you free.

Great art and authentic artists thrive on humanity, creativity, and purpose. True artists are not one-dimensional, but are edgy, outspoken, and artistic. They stand for a cause, make bold statements, exude attitude, ... they have character. They have a brand.

Why work together? My inside-out approach is deeply personal, creative, and empowering. Through our collaboration, you will understand the essence of branding, receive powerful tools, and develop the skills to create a remarkable brand.

Check out the different options for working together in the "Services" section.

Branding Services

Check out the two branding services below or request a custom project to build a remarkable artist brand.

During one intensive session, we analyze your current artist brand by walking through all your main brand touchpoints. These include your brand voice and visual identity, press kit (photo, bio), socials, website, live performance, streaming platforms, and more.

We assess your brand's strengths, discuss its points for improvement, and develop a trajectory of what to focus on next with clear priorities and action points to elevate your artist brand. Together, we know more.

Understand your current artist brand. Price for a thorough brand analysis: €180

We work together during six creative branding sessions on your personal artist brand. After these sessions, you will have an 8-10 page brand book that will give you all the tools to present yourself to the world. This brand book contains four main sections, namely your:

1. Core Identity - think archetypes, core values, keywords, mission statement, and brand dimensions.
2: Promo-texts - think brand voice, tagline, origin story/myth, music description, artist bio, booking email.
3. Visual Identity - think brand moodboard, press photo, color palette, typeface/fonts, graphics.
4. Social Media Strategy - think content pillars, IG bio, and content strategy per platform.

Let's develop your distinct artistic identity!
Price for this package: €995.