Always Look At The Brand Side Of Life

ARTIST COACH

Empowering artists

EDUCATOR

Funding tomorrows (live-) music

Paying it forward

FUNDRAISER

BRAND POSSIBILIST

Creating remarkable artist brands

FUNDRAISER

Paying it forward

Why branding matters?

Branding comes even before your marketing and is so much more than designing a logo, color palette, or brand voice. It's the truly deep and self-reflective work of discovering who you are, and the creative ability to express that with focus and edginess. Filling your music, marketing, and way of interacting with people with more personality will help you stand out. Furthermore, it will make promoting yourself a fun and creative process. And yes, even something you can do with integrity. Being yourself out loud will make the right people notice you and care about you. It's realizing that it's okay not to be for everybody. Let that insight set you free.

Great art and authentic artists thrive on humanity, creativity, and purpose. True artists are not one-dimensional, but are edgy, outspoken, and artistic. They stand for a cause, make bold statements, exude attitude, ... they have character. They have a brand.

Why work together? My inside-out approach is deeply personal, creative, and empowering. Through our collaboration, you will understand the essence of branding, receive powerful tools, and develop the skills to create a remarkable brand.

Check out the different options for working together in the "Services" section.

Branding Services

Check out the two branding services below or request a custom project to build a remarkable artist brand.

Through this coaching service for musicians, I aim to help high-performing artists grow even further– musically, personally, professionally, and financially. When you work with me, you are not simply buying my time by the hour. I see coaching as a partnership where you will have somebody who has your back and who will do whatever it takes to help you succeed.

Through experience, I found that 3-month SPRINTS - an intensive collaboration with clearly stated goals - are most impactful. This way, we can meet as often as you need. You can phone or email me any day to discuss a challenge or exciting idea you're having. I'm there at your side to make you dream bigger. These sprints are intense, but because of that, they are also transformational. Are you ready to put your music career in a higher gear?

SPRINTS costs €2.000 per 3-month period.

We work together during six creative branding sessions on your personal artist brand. After these sessions, you will have an 8-10 page brand book that will give you all the tools to present yourself to the world. This brand book contains four main sections, namely:

1. Core Identity - think archetypes, core values, keywords, mission statement, and brand dimensions.
2: Promo-texts - think brand voice, tagline, origin story/myth, music description, artist bio, booking email.
3. Visual Identity - think brand moodboard, press photo, color palette, typeface/fonts, graphics.
4. Social Media Strategy - think content pillars, IG bio, and content strategy per platform.

Let's develop your distinct artistic identity!
BRAND DEVELOPMENT costs €995.