Always Look At The Brand Side Of Life

” I had very inspiring sessions with Pieter Schoonderwoerd that truly shifted my perspective. He helped me think beyond the conventional paths and showed me just how many creative possibilities exist beyond simply making music as an artist. Exploring all the ways you can build a world around your music turned out to be not only insightful but also genuinely fun. I’ve come to see it as an exciting creative challenge in its own right. Pieter brings a great depth of experience to the table. His background, including his previous role as a music programmer, allows him to approach things from multiple angles. Because of this, he has a sharp understanding of what really matters when it comes to presenting yourself and your artistic project effectively. He also stays up to date with the latest tools and developments in the field, which makes his guidance both relevant and forward-thinking."

- Sylvie Klijn (composer, vocalist, pianist)

Music Career & Branding Coaching

Building a music career takes more than talent. It takes clarity, strategy, and a brand that's unmistakably yours. As a music career and artist branding coach, I work one-on-one with professional musicians who want to grow musically, personally, professionally, and financially. Together we look at the bigger picture of your career; your goals, your direction, and the choices in front of you.

My approach is inside-out: deeply personal, creative, and empowering. You're not buying my time; you're getting a partner. Through individual coaching sessions, a 3-month Sprint, or a brand book, you'll leave with the tools and confidence to take your music career to the next level.

Why branding matters?

Branding comes even before your marketing and is so much more than designing a logo, color palette, or brand voice. It's the truly deep and self-reflective work of discovering who you are, and the creative ability to express that with focus and edginess. Filling your music, marketing, and way of interacting with people with more personality will help you stand out. Furthermore, it will make promoting yourself a fun and creative process. And yes, even something you can do with integrity. Being yourself out loud will make the right people notice you and care about you. It's realizing that it's okay not to be for everybody. Let that insight set you free.

Great art and authentic artists thrive on humanity, creativity, and purpose. True artists are not one-dimensional, but are edgy, outspoken, and artistic. They stand for a cause, make bold statements, exude attitude, ... they have character. They have a brand.

Why work together? My inside-out approach is deeply personal, creative, and empowering. Through our collaboration, you will understand the essence of branding, receive powerful tools, and develop the skills to create a remarkable brand.

Branding Services

Explore the two branding services below if you want to build a stronger artistic identity, or request a custom project tailored to your goals and needs.

Through this coaching
service for musicians, I aim to help high-performing artists grow even further– musically, personally, professionally, and financially. When you work with me, you are not simply buying my time by the hour; you're getting a partnership. Somebody who has your back and helps you succeed.

3-MONTH SPRINT
Through experience, I found that intensive collaboration is most impactful. This way, we can meet as often as you need. You can phone or email me any day to discuss a challenge or exciting idea you're having. I'm there at your side to make you dream bigger. These sprints are intense, but because of that, they are also transformational. Are you ready to put your music career into a higher gear?

SPRINTS cost 2.500 € per 3-month period.

We work together during six creative branding sessions on your personal artist brand. After these sessions, you will have an 8-10 page brand book that will give you all the tools to present yourself to the world. This brand book contains four main sections, namely:

Core Identity - archetypes, core values, keywords, mission statement, and brand dimensions.
Promo-texts - artist bio, booking email, brand tagline, music description, and brand voice.
Visual Identity - brand moodboard, press photo, color palette, typeface/fonts, graphics.
Social Media Strategy - content pillars, IG bio, and content strategy per platform.

Let's develop your distinct artistic identity!
The brand book package costs 995 €.