EDUCATION

Empowering artists to build thriving music careers

Since 2016, I've been working with young musicians in higher music education on building sustainable music careers. At Conservatorium Maastricht, I've founded Your Art as a Business, and at Codarts Rotterdam, I teach the Music Entrepreneurship program.

For music conferences, conservatories, universities, and others, I offer presentations, workshops, and courses on music career development and artist branding. Some institutions where I've worked with young & driven musicians are:

  • Artez University of the Arts

  • AUTOR: Besat af Musik Konference (DK)

  • Codarts Rotterdam

  • Conservatorium Maastricht

  • Elbphilharmonie Hamburg (DE)

  • Erasmus University Rotterdam (Master Cultural Economics & Entrepreneurship)

  • Fontys Tilburg

  • JazzFuel (Paris)

  • Muziekpakhuis Amsterdam

  • Muziekschool Backstage Zeist

  • NJO (National Youth Orchestra)

  • Young Metropole Orchestra

  • Vereniging Nederlandse Jazzpodia & Jazzfestivals (workshop: Branding for Jazzvenues)


Topics include: fanbase & community building, music revenues optimization, artist branding, EPK creation, positioning yourself, music release strategy, live-show branding, fundraising for artists, and more.

Always Look At The Brand Side Of Life

Building Remarkable Artist Brands Together

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POSTAL ADDRESS:
Willem Hedastraat 18bis
3552 AP Utrecht (NL)
Email: info@alwayslookatthebrandsideoflife.com
Tel: 0031-6 2827 8960
KvK: 14109211
VAT nr (BTW): NL002006939B89