Artist Coaching

” I had very inspiring sessions with Pieter Schoonderwoerd that truly shifted my perspective. He helped me think beyond the conventional paths and showed me just how many creative possibilities exist beyond simply making music as an artist. Exploring all the ways you can build a world around your music turned out to be not only insightful but also genuinely fun. I’ve come to see it as an exciting creative challenge in its own right. Pieter brings a great depth of experience to the table. His background, including his previous role as a music programmer, allows him to approach things from multiple angles. Because of this, he has a sharp understanding of what really matters when it comes to presenting yourself and your artistic project effectively. He also stays up to date with the latest tools and developments in the field, which makes his guidance both relevant and forward-thinking."

- Sylvie Klijn (composer, vocalist, pianist)

Career Sessions

Finding your path in building a creative career takes imagination, courage, and perseverance. Together, we'll analyze your dreams, think big, find possibilities and solutions, and build a roadmap forward for you to act on. This includes topics like release strategy, music revenues optimization, portfolio career, marketing, project management, and more.

Branding Sessions

Explore the two branding services below if you want to build a stronger artistic identity, or request a custom project tailored to your specific ideas and needs.

Through this coaching
service for musicians, I aim to help high-performing artists grow even further– musically, personally, professionally, and financially. When you work with me, you are not simply buying my time by the hour; you're getting a partnership. Somebody who has your back and helps you succeed.

3-MONTH SPRINT
Through experience, I found that intensive collaboration is most impactful. This way, we can meet as often as you need. You can phone or email me any day to discuss a challenge or exciting idea you're having. I'm there at your side to make you dream bigger. These sprints are intense, but because of that, they are also transformational. Are you ready to put your music career into a higher gear?

SPRINTS cost 2.500 € per 3-month period.

We work together during six creative branding sessions on your personal artist brand. After these sessions, you will have an 8-10 page brand book that will give you all the tools to present yourself to the world. This brand book contains four main sections, namely:

Core Identity - archetypes, core values, keywords, mission statement, and brand dimensions.
Promo-texts - artist bio, booking email, brand tagline, music description, and brand voice.
Visual Identity - brand moodboard, press photo, color palette, typeface/fonts, graphics.
Social Media Strategy - content pillars, IG bio, and content strategy per platform.

Let's develop your distinct artistic identity!
The brand book package costs 995 €.

FAQs

What are career sessions?

Career sessions focus on helping you clarify your music career strategy, which building blocks you should focus on, and to find your way of having a long-term creative career as an artist.

What is branding coaching?

How long is each session?

Can I book multiple sessions?

How do I schedule a session?

Each coaching session typically lasts about 90 minutes, giving us enough time to dive deep.

Send me an e-mail, DM on Instagram, or through the contact form, and we'll take it from there.

Branding focuses on who you are and how to infuse your identity into your live-show, marketing and in your behavior in interviews, as a bandleader, and more.

Options range from single-sessions to packages (+/-6 sessions) to partnerships for extended periods of time.